Launching a new initiative presents a variety of challenges for any organization. 307 First enlisted Ball Advertising Group for public relations, stakeholder engagement, lobbying, and traditional media efforts to create awareness for their campaign and communicate their vision and mission.
Through our efforts, 307 First ran a cohesive campaign that pulled together resources from around the state to push forward messaging about the importance of hiring Wyoming-owned businesses. As a result, the organization passed several pieces of legislation aimed to help Wyoming-owned companies better compete against out-of-state contractors for tax-funded projects.
A follow up campaign, “Shop Local”, was launched during the holiday season of 2012, resulting in a series of retail-oriented television commercials to encourage Wyoming residents to shop local.